City University of International Partnership / State license АБ 0137478
International accreditation ACBSP (USA) / Institutional and specialized accreditation IQAA (Kazakhstan)

Guest lecture on "SWOT analysis in Strategic Management"



On November 8, 2021, a guest lecture on "SWOT analysis in Strategic Management" was held at the Kazakh American Free University for teachers and students of the Department of Business. The lecture was delivered by Dr. PhD, Professor of Multnomah University, (Portland, USA) - Roger Martin.
Professor Martin spoke about what a SWOT analysis is, how it is used to determine the strengths and weaknesses of a business, what opportunities and threats exist in the market. Pr. Martin used examples to explain the strategic importance of SWOT analysis for any company. After all, a company's strategy is a set of actions that managers take to surpass the company's competitors and achieve higher profits.
As part of the guest lecture, the audience asked questions, to Roger Martin gave detailed answers based on personal experience.
Department of Business



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