How to Sell Real Estate: A Practical Analysis from the Head of Sales at the Birinshi Ui Residential Complex

On February 10, 2026, Professor A.S. Mukatai held a guest lecture for students majoring in Management and PR Marketing as part of the “Active Sales Technology” course. The speaker was T.A. Konshpaeva, Head of Sales at the developer of the Birinshi Ui residential complex. He shared his practical experience in the real estate industry, analyzed real-life cases from his professional career, and demonstrated how to build an effective sales system in the development business. Particular attention was paid to:

— the stages of active sales and handling objections;

— building trust with the client;

— the specifics of residential real estate sales;

— the role of a manager’s personal brand in achieving high results.

Students had the opportunity to ask questions, discuss current market trends, and learn about the most relevant competences of sales and marketing professionals today.

These meetings allow students to connect theory with practice and provide valuable insights from current market professionals.