Marketing and PR Management

Academic Degree: Bachelor of Business and Management

Code and name of the educational program: 6B04108 “Marketing and PR Management”

Elective subjects:   

After school: Mathematics, Geography          
After college: Basic Economics, Marketing

Form and duration of studying:       

Full-time (after school) – 4 years     
On the basis of TPE (after college) full-time, shortened – 3 years 
On the basis of HE (after university) full-time, shortened – 2 years

Description of the educational program:

The specialty “Marketing and PR management” is an area of knowledge and professional activity associated with the management of communications of the organization to promote products and services in the market, forming and maintaining the image of the company.

Students in this major study such disciplines as marketing theory, promotional strategies, advertising and PR techniques, market research, market research and data analysis, and product management, pricing and distribution.

Marketing theory deals with the study of the basic principles and concepts of marketing, marketing research and planning marketing strategies.

Promotion strategies are engaged in the study of methods and technologies to promote goods and services on the market, the development of marketing strategies and promotion programs.

Advertising and PR Technologies deals with the study of methods and technologies of advertising and PR, including brand creation and promotion, company reputation management, organization of events and campaigns.

Market research is concerned with the study of methods and techniques of market research, analysis of consumer demand, competitive advantages and risks.

Marketing research and data analysis deals with the study of marketing research and data analysis methods and techniques, including the collection, processing, and analysis of market, competitor, and consumer information.

Product, pricing, and distribution management is the study of methods and techniques for managing the product, pricing, and distribution of goods and services in the marketplace.

Career Opportunities:

Graduates with a degree in marketing and PR management can work at various companies and organizations, including: advertising agencies involved in developing advertising campaigns, creating promotional materials and promoting products and services; marketing agencies involved in market research, developing marketing strategies and planning marketing campaigns; marketing and PR departments of companies involved in promoting products and services, developing marketing strategies, organizing events and public relations.

6B04108 Marketing and PR Management